Ambition: our new brand

We started out with two very different brands. We wanted to bring Prospect and Bectu together, while retaining the two individual identities under one forward-looking brand.


The designs symbolise a worker’s journey as it unfolds. In a world of portfolio careers, where no job is for life anymore, people face many twists and turns throughout their working life.

Relevant to today

People today need to feel that trade unions are for them. To remain relevant we need to reflect and support the aspirations and ambitions of our workforce as well as promoting the power of collectivism.

We believe ambition is not the enemy of solidarity; rather solidarity is the platform on which ambitions are built and fulfilled. Our new brand reflects this.

You can read more about our new brand and why we are changing in this blog from Prospect General Secretary Mike Clancy on Medium.

Resource downloads

Prospect and Bectu logo and social media packs

Prospect and Bectu video conference backgrounds

Prospect/Bectu bunting

Prospect/Bectu year planner and desktop calendar

Prospect/Bectu compliments slips in Word

Prospect/Bectu email signatures